Since 1954, a story of success began, starting with the generous grandfather who never compromised on the quality and taste of his handmade sweets. Although being economically marginalized he determined to create his business from scratch, and brick by brick he started to be renowned for his delicious delights and growing success. Generation after another the small business grew. It grew with all its aspects, specifically the delicate taste, the high quality, and most importantly customers’ love. As the third generation, we are honored to continue the work and uphold the standards of success set by our grandfather.
Maintain Ittihad’s esteemed position as a leader in the oriental sweets and desserts industry. We achieve this by fostering and nurturing long-lasting, trusting relationships with our customers—relationships built on authenticity and care. Beyond crafting exquisite sweets, we dedicate ourselves to creating cherished moments that delight and bring joy to every customer we serve.
Conserving the legacy of our business is our foremost commitment. We treasure and uphold the core values and cherished traditions established by our grandfather, ensuring that every sweet we craft reflects the same unwavering quality and authentic taste—delivered always at prices that remain accessible and fair. This legacy is more than a heritage; it is the foundation of our identity and the promise we make to every customer, a promise we are honored to protect and nurture for generations to come.
